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How Paseda360 is giving coaches the freedom to work the whole coaching spectrum
By Angela Cox, last updated February 12, 2024

At Paseda360 we are changing the rules when it comes to coaching. Founder, Angela Cox has devised a method based on thousands of hours coaching leaders.

It takes away the constraints of the non-directive style and the future focussed approach, and gives coaches the permission and capability to take the client back to their past, before they leap forwards into their full potential.

This week, Advanced Practitioner Student Danielle Lovett describes why she loves our approach, and what the learning journey means for her.

Danielle writes…

I had a wonderful day yesterday cementing the last few months of learning from the PASEDA360® COACH TRAINING ACADEMY Advanced Practitioner in Transformational Coaching Certificate I’m doing with Angela Cox. ????

It feels very different to what I was taught during my Coaching Certificate and Diploma at Warwick Uni and I am here for it.

I have always felt a bit suppressed following the traditional non-directive coaching formula….. my intuition would go off and I had to fight the urge to say what I was feeling, noticing that that didn’t feel authentic and the sessions would feel a bit meh. ????

I would get advised it wasn’t about me, be non-directive, the answer lies within them. I fully believe we are wonderful, capable human beings and can solve our own problems but sometimes we’re just bloody stuck, and we can’t unstick ourselves, no matter what we throw at it.

When I did unleash the urge to speak from my gut the energy shift was palpable, I could see the shifts in thinking and I felt at home ???? Clients would say they loved it, that they needed to hear it and were energised. ⚡

But I felt like I wasn’t doing it right.❌

I have reflected that this is one of the reasons I have not had the full umph to shout about the fact I am a coach.

I have felt restricted in this title, almost uncomfortable with it as deep down I just felt I hadn’t quite found my style. (Not helped with full-on imposter syndrome and then bloody cancer stalling my plans).

But what I do know is what I’m learning now is right up my street.

????A beautiful container of trust is built for the client, full of discomfort and growth.

????A marvellous mix of therapeutic techniques, coaching, and psychology principles creates real conversations and real unstickiness (it’s a word).

???? Self-awareness rockets and self value and self trust grow.

We go back in order to move forward.

It makes sense.

I can not wait to work with my fellow breast cancer bad asses who deserve to live their best damn lives. I’m so excited!!! ✨

We love how Danielle is articulating this. She’ll soon be fully certified so it’s worth checking in with her if you are feeling stuck.

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From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
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The 7 Patterns Almost Every New Coach Falls Into
By Angela Cox, last updated December 20, 2025
Many coaches begin their journey believing the first year will be logical and linear. They train.They qualify.They put themselves out there.Clients appear.Momentum builds. It is a comforting idea. It suggests that effort leads neatly to outcome, and that following the steps will produce predictable results. In practice, the early months of coaching rarely unfold this way. What shows up instead
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How Pretender Masks Show Up in Coaches (And Why It Matters More Than We Admit)
By Angela Cox, last updated December 10, 2025
Most coaches are remarkably self-aware when it comes to their clients. They listen for the story beneath the story, they track the nervous system, they hold the silence (or, in our case, the not silence), and they pride themselves on their ability to tune in with precision. Yet, ironically, it is in this same seat of apparent awareness that something
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From Corporate Leader to Transformational Coach | Liv’s Career Switch Story with Paseda360
By Angela Cox, last updated November 14, 2025
After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment. “I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.” Like many leaders, Liv
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Why Humans Seek Conflict
By Angela Cox, last updated November 9, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body
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