ImageImage
Image
How Paseda360 is giving coaches the freedom to work the whole coaching spectrum
By Angela Cox, last updated February 12, 2024

At Paseda360 we are changing the rules when it comes to coaching. Founder, Angela Cox has devised a method based on thousands of hours coaching leaders.

It takes away the constraints of the non-directive style and the future focussed approach, and gives coaches the permission and capability to take the client back to their past, before they leap forwards into their full potential.

This week, Advanced Practitioner Student Danielle Lovett describes why she loves our approach, and what the learning journey means for her.

Danielle writes…

I had a wonderful day yesterday cementing the last few months of learning from the PASEDA360® COACH TRAINING ACADEMY Advanced Practitioner in Transformational Coaching Certificate I’m doing with Angela Cox. ????

It feels very different to what I was taught during my Coaching Certificate and Diploma at Warwick Uni and I am here for it.

I have always felt a bit suppressed following the traditional non-directive coaching formula….. my intuition would go off and I had to fight the urge to say what I was feeling, noticing that that didn’t feel authentic and the sessions would feel a bit meh. ????

I would get advised it wasn’t about me, be non-directive, the answer lies within them. I fully believe we are wonderful, capable human beings and can solve our own problems but sometimes we’re just bloody stuck, and we can’t unstick ourselves, no matter what we throw at it.

When I did unleash the urge to speak from my gut the energy shift was palpable, I could see the shifts in thinking and I felt at home ???? Clients would say they loved it, that they needed to hear it and were energised. ⚡

But I felt like I wasn’t doing it right.❌

I have reflected that this is one of the reasons I have not had the full umph to shout about the fact I am a coach.

I have felt restricted in this title, almost uncomfortable with it as deep down I just felt I hadn’t quite found my style. (Not helped with full-on imposter syndrome and then bloody cancer stalling my plans).

But what I do know is what I’m learning now is right up my street.

????A beautiful container of trust is built for the client, full of discomfort and growth.

????A marvellous mix of therapeutic techniques, coaching, and psychology principles creates real conversations and real unstickiness (it’s a word).

???? Self-awareness rockets and self value and self trust grow.

We go back in order to move forward.

It makes sense.

I can not wait to work with my fellow breast cancer bad asses who deserve to live their best damn lives. I’m so excited!!! ✨

We love how Danielle is articulating this. She’ll soon be fully certified so it’s worth checking in with her if you are feeling stuck.

Image
The Future of Coaching Will Belong to People Who Understand Humans, Not Just Models
By Angela Cox, last updated June 13, 2026
I’ve spent the last few weeks quietly watching something happen across the coaching industry. More coaching schools are talking about emotional regulation. More academics are discussing the limits of traditional coaching models. More leadership experts are recognising that asking good questions alone does not automatically create transformation. And honestly, I’m pleased to see it. Because for years, many of us
Read more →
Image
We’re Coaching the Mask, not the Person
By Angela Cox, last updated May 29, 2026
A world where people arrived into conversations with enough internal space to reflect clearly, think rationally and access honest insight simply because somebody asked a good question. But that isn’t the world we’re living in now. People are exhausted. Not just tired, but neurologically overloaded. Constant stimulation. Constant pressure. Constant performance. And then they arrive into coaching carrying all of
Read more →
Image
Most coaching starts in completely the wrong place
By Angela Cox, last updated May 26, 2026
It starts with goals, visions, purpose statements, values exercises, and questions about where somebody wants to be in five years, which sounds sensible until you spend enough time sitting opposite real human beings and realise that many people have absolutely no idea what they genuinely want because they have spent years building a life around coping, adapting, surviving, pleasing, performing,
Read more →
Image
Nothing Looks Wrong. That’s the Problem
By Angela Cox, last updated April 28, 2026
There are people in your organisation who are doing exactly what you need them to do, and they are doing it in a way that gives you no reason to question it. They deliver, they take responsibility, and they hold things together when it matters. You don’t need to chase them, and you don’t need to double check their work.
Read more →
Image
From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
Read more →

Ready To Start
Transforming Lives & Building A Sustainable Coaching Business?

Today’s high performers, business owners and executives want transformational change, and you can be the person to help them achieve it as a Paseda360 Practitioner
Our training programmes →