
Want to find out which of the four Paseda360 Pretender Positions you prefer?
By Angela Cox, last updated February 12, 2024

Why Humans Seek Conflict
By Angela Cox, last updated October 25, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body

Push Me, Pull Me: Why the Messy Middle of Change Matters Most
By Angela Cox, last updated June 18, 2025
You’ve had the insight. You know the pattern. But acting differently still feels like walking in shoes that don’t quite fit. That’s what I call Push Me, Pull Me. It’s the awkward, powerful, and often overlooked stage of change, the messy middle where transformation is happening, even when it feels like it isn’t. At Paseda360, we don’t skip this part.

Why Deep Self-Awareness is the First Step to Real Change
By Angela Cox, last updated June 9, 2025
When my parents decided to redecorate my childhood bedroom, they made one crucial mistake. They underestimated the woodchip. If you’ve ever had the misfortune of trying to remove this stubborn, textured wallpaper, you’ll understand. It’s spiky, it clings for dear life, and it hides what’s underneath. Armed with a scraper and a steamer, they began the process with energy and

Why the GROW Model Has Had Its Day – And What Needs to Replace It
By Angela Cox, last updated May 25, 2025
Coaching is evolving. And if it’s going to remain relevant, impactful, and ethical in today’s complex workplace landscape, we need to evolve with it. Over the past few months, I’ve spoken to countless organisations about how they’re embedding coaching into leadership. And I keep hearing the same thing: “We’re teaching our leaders the GROW model.” When I ask why, the

We’ve got to stop coaching people to be ‘professional’
By Angela Cox, last updated April 28, 2025
I’ve come to actively dislike the word professional.  Not because I lack professionalism; quite the opposite. But because of what the word has come to represent in so many workplaces, coaching rooms, and leadership development programmes.  When most people say “professional,” they mean polished. Controlled. A version of yourself that’s been edited to fit.  It conjures up images of suits and scripts. Of
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