
Want to find out which of the four Paseda360 Pretender Positions you prefer?
By Angela Cox, last updated February 12, 2024

From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew

The 7 Patterns Almost Every New Coach Falls Into
By Angela Cox, last updated December 20, 2025
Many coaches begin their journey believing the first year will be logical and linear. They train.They qualify.They put themselves out there.Clients appear.Momentum builds. It is a comforting idea. It suggests that effort leads neatly to outcome, and that following the steps will produce predictable results. In practice, the early months of coaching rarely unfold this way. What shows up instead

How Pretender Masks Show Up in Coaches (And Why It Matters More Than We Admit)
By Angela Cox, last updated December 10, 2025
Most coaches are remarkably self-aware when it comes to their clients. They listen for the story beneath the story, they track the nervous system, they hold the silence (or, in our case, the not silence), and they pride themselves on their ability to tune in with precision. Yet, ironically, it is in this same seat of apparent awareness that something
From Corporate Leader to Transformational Coach | Liv’s Career Switch Story with Paseda360
By Angela Cox, last updated November 14, 2025
After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment. “I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.” Like many leaders, Liv

Why Humans Seek Conflict
By Angela Cox, last updated November 9, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body
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