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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated February 12, 2024

In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching.

I’ve always been someone who likes to be in control, someone who finds it challenging to embrace vulnerability. It’s not surprising, given my personal history, which I shared in my first book, “Enough.” My life experiences have equipped me with a built-in threat detector, and a constant need to maintain control. However, my husband’s lighthearted comment served as a catalyst, pushing me to let go of control and trust that I was safe in his capable hands.

The second attempt at putting me in the recovery position was significantly smoother, underscoring the profound impact of letting go of control and embracing vulnerability.

In my work as a coach, I encounter numerous individuals who, much like me, are inclined to “put themselves in the recovery position.” They struggle to relinquish control and often present a facade, hiding behind a Pretender Mask. To create real value, I believe in transparency. I can’t sit in the non-directive space, as we’d merely dance around the issues. So, I choose to reveal my own vulnerabilities.

I acknowledge that I, too, grapple with trust, and vulnerability, and sometimes struggle to remove my Pretender Mask. When I share this with my clients, they often look at me with disbelief, questioning, “You’re a coach; surely you have it all together?” My response is a simple, “Nope, I’m human, and I’ve learned to manage it—albeit not always successfully.” This admission creates a common ground, and a shared connection, and opens the door to building trust and intimacy.

The beauty of this approach is that it allows the client to start relinquishing control and step onto a level playing field. This new style of coaching embraces vulnerability, trust, and the authenticity of both the coach and the client.

Traditional coaching, where the coach remains emotionally detached and uninvolved, had its place in a world where emotions and vulnerability were rarely discussed. However, today’s coaching is evolving. We must show people that they don’t need to put themselves in the recovery position, figuratively or literally. This is precisely what we strive to achieve at Paseda360 – to help our clients “Escape the Ordinary.”

In conclusion, the journey from the recovery position to embracing vulnerability and trust is a transformative one, both for individuals and the coaching industry. It’s a testament to the evolving nature of coaching, where authenticity and emotional openness pave the way for meaningful and impactful change.

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The Future of Coaching Will Belong to People Who Understand Humans, Not Just Models
By Angela Cox, last updated June 13, 2026
I’ve spent the last few weeks quietly watching something happen across the coaching industry. More coaching schools are talking about emotional regulation. More academics are discussing the limits of traditional coaching models. More leadership experts are recognising that asking good questions alone does not automatically create transformation. And honestly, I’m pleased to see it. Because for years, many of us
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We’re Coaching the Mask, not the Person
By Angela Cox, last updated May 29, 2026
A world where people arrived into conversations with enough internal space to reflect clearly, think rationally and access honest insight simply because somebody asked a good question. But that isn’t the world we’re living in now. People are exhausted. Not just tired, but neurologically overloaded. Constant stimulation. Constant pressure. Constant performance. And then they arrive into coaching carrying all of
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Most coaching starts in completely the wrong place
By Angela Cox, last updated May 26, 2026
It starts with goals, visions, purpose statements, values exercises, and questions about where somebody wants to be in five years, which sounds sensible until you spend enough time sitting opposite real human beings and realise that many people have absolutely no idea what they genuinely want because they have spent years building a life around coping, adapting, surviving, pleasing, performing,
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Nothing Looks Wrong. That’s the Problem
By Angela Cox, last updated April 28, 2026
There are people in your organisation who are doing exactly what you need them to do, and they are doing it in a way that gives you no reason to question it. They deliver, they take responsibility, and they hold things together when it matters. You don’t need to chase them, and you don’t need to double check their work.
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From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
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