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Student Story: Meet Julia Burkin
By Angela Cox, last updated February 12, 2024

I am in a great position in that I was already qualified in recognised coaching methods when I went to see Angela Cox, Founder of Paseda360, for some personal coaching in 2018.

We started our conversation with outlining what we both needed – for me it was about being able to trust Angela to guide me through some pretty complex thinking strategies and coping mechanisms; for Angela it was an honesty statement around ‘I don’t know if coaching someone with coaching experience will work’ In that one sentence from her I decided she was the right coach for me.

Since those early days a lot has changed, I am running a more successful coaching practice, with my own lovely space from which to work. I left a toxic working environment and I unpicked many of my thinking and coping mechanisms.

I know what I took from my time with Angela was all about trust and authenticity, saying hard things to myself and accepting the push from her to go where it was needed, in a caring but no-nonsense manner.

I became much more authentic in my life, I am by no means the finished product – when do you ever stop learning things about yourself and the experiences you have each and every day.

Angela uncovered so much more about me, by holding me accountable and challenging the way I thought about myself.

We stayed in touch over the years, she had me walking on broken glass and even attending one
day events with hubby in tow! I have watched her develop and challenge the way people are
coached, read her books, seen how she wins the crowds over with her wise words and even win
lots of awards!

My reason for signing up for the Paseda360 advanced practitioner course was to be part of something that is disrupting the coaching strategies that have existed for so long, the rules that exist around non directional and directional work, with therapy v coaching, with the many coaches required in
different parts of the client’s life, just look at the list they can choose from, Transformational Life Coach, Personal Growth Coach, Business Coach, Performance Coach, Relationship Coach, Fitness Coach, there are lots of variations too.

What is totally refreshing is that Angela has created a model where you work with your client, as a trusted advisor, coaching them to become the best version of themselves in whatever it is they are doing. You become a Paseda360 Coach, all that your client will ever need.

When your client is equipped to find and maintain their authenticity, they can achieve all the things they decide to do.

This model allows you to identify what limiting beliefs and behaviours they have, get rid of the unhelpful ones, making room for much more helpful beliefs and behaviours.

The concept of having a ‘pretender’ who turns up in your life to get difficult things done, nearly always has a hidden cost to your health and important relationships, once a client realises this, they are keen to remove the pretender from their life… and engage with their true self, being able to live authentically in all aspects of their life without any hidden costs to their health and relationships.

I don’t need any more qualifications to coach my clients, I do need this totally refreshing approach that intrinsically looks and feels like me and how I coach to be recognised and approved by the ILM and ACCPH. I am looking forwards to undertaking the Master Practitioner course once I have successfully
completed this course. I believe I have found my coaching model and my clients will soon
be able to experience its amazing results.

Julia Burkin
ACCPH Fellow, GHR accredited, Master NLP
Practitioner, Life Coach and Hypnotherapist

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The Future of Coaching Will Belong to People Who Understand Humans, Not Just Models
By Angela Cox, last updated June 13, 2026
I’ve spent the last few weeks quietly watching something happen across the coaching industry. More coaching schools are talking about emotional regulation. More academics are discussing the limits of traditional coaching models. More leadership experts are recognising that asking good questions alone does not automatically create transformation. And honestly, I’m pleased to see it. Because for years, many of us
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We’re Coaching the Mask, not the Person
By Angela Cox, last updated May 29, 2026
A world where people arrived into conversations with enough internal space to reflect clearly, think rationally and access honest insight simply because somebody asked a good question. But that isn’t the world we’re living in now. People are exhausted. Not just tired, but neurologically overloaded. Constant stimulation. Constant pressure. Constant performance. And then they arrive into coaching carrying all of
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Most coaching starts in completely the wrong place
By Angela Cox, last updated May 26, 2026
It starts with goals, visions, purpose statements, values exercises, and questions about where somebody wants to be in five years, which sounds sensible until you spend enough time sitting opposite real human beings and realise that many people have absolutely no idea what they genuinely want because they have spent years building a life around coping, adapting, surviving, pleasing, performing,
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Nothing Looks Wrong. That’s the Problem
By Angela Cox, last updated April 28, 2026
There are people in your organisation who are doing exactly what you need them to do, and they are doing it in a way that gives you no reason to question it. They deliver, they take responsibility, and they hold things together when it matters. You don’t need to chase them, and you don’t need to double check their work.
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From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
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