After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.
She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment.
“I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.”
Like many leaders, Liv had reached a turning point. The high-performance world of corporate life had given her experience, but not freedom. She wanted to use her knowledge to help people grow — not just perform.
Finding the Right Coaching Path
Liv had already been exposed to coaching through her leadership roles, but the traditional models she’d used, such as GROW, didn’t go far enough.
“I wanted to work on a deeper level with my clients than traditional corporate coaching allowed. I didn’t just want to help people set goals — I wanted to help them transform.”
Having known Angela Cox for many years, Liv trusted her integrity and instinctively knew Paseda360 would offer something different — something deeper.
“I loved the structure, the support, and the way Paseda360 really wraps its arms around you as a coach. It felt human, practical, and full of heart.”
Taking the Leap from Corporate to Coaching
Liv chose the Career Switcher Package, a complete development pathway designed for professionals transitioning from corporate roles into coaching.
The package combines:
• Coach Club membership – a supportive community of practising coaches.
• The Advanced Practitioner in Transformational Coaching – a rigorous, accredited qualification.
• The Business Accelerator – guidance on building and growing a coaching business.
“I was looking for structure, methodology and techniques, but what I wasn’t expecting was to make so many real friendships. The community and connection have been such an unexpected gift. I’ve met inspiring people and can’t wait to continue with them on the Master Practitioner course.”
A Year of Personal and Professional Growth
In just 12 months, Liv has gone from corporate leader to successful coach, founding her own practice — Yellow Bench Coaching.
“This year has been one of massive growth and development — both personally and professionally.
I’ve well and truly shed my corporate mask and feel so much more free, creative and me these days.”
The transformation has been more than professional. Through the reflective, human-centric process of Paseda360, Liv has reconnected with her creativity and confidence — and discovered a new way to live and work.
Seeing Transformation in Her Clients
Now, Liv helps senior leaders and professionals experience the same kind of breakthrough through the Paseda360 Method — integrating coaching, psychology, and neuroscience to create real, lasting change.
“The Paseda360 methods are incredible. I find Limitless Light Therapy particularly powerful — it unlocks something much deeper for my clients. It’s a real privilege to see people transform right in front of you.”
Three Words That Sum It All Up
When asked to describe her Paseda360 experience, Liv didn’t hesitate:
✨ Fun. Powerful. Energising.
Liv’s Reflection
“The year I’ve spent in the Paseda360 family has been life-changing. I’ve launched a business I love, built meaningful relationships, and grown in ways I couldn’t have imagined. It’s been so much more than a qualification — it’s been a journey back to myself.”
Ready to Start Your Own Coaching Journey?
If you’re ready to pivot from corporate life into something more purposeful — or want to deepen the impact you have as a leader — Paseda360 can help you make it happen.
