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Paseda360 Founder, Angela Cox, Awarded Fellowship Status by the Association for Coaching (AC)
By Thomas Strudwick, last updated February 12, 2024

We are thrilled to announce that Angela Cox, the Founder of Paseda360, has been granted Fellowship Status by the Association for Coaching (AC). Angela has been an accredited Master Coach with the AC for several years, and this additional recognition is a testament to her outstanding achievements in the Coaching Industry.

The Fellowship Status is a prestigious award that is only granted to coaches who have completed more than 3000 coaching hours and have made a notable contribution to the industry. Angela has demonstrated a commitment to excellence and has helped countless individuals and organisations.

As the Founder of Paseda360, Angela has been a driving force in positively disrupting the coaching industry.

Her expertise, passion, and dedication have earned her a reputation as one of the leading coaches in the field. This award is a well-deserved recognition of her hard work and achievements.

On behalf of the team at Paseda360, we would like to congratulate Angela on this significant accomplishment.

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From Corporate Leader to Transformational Coach | Liv’s Career Switch Story with Paseda360
By Angela Cox, last updated November 14, 2025
After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment. “I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.” Like many leaders, Liv
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Why Humans Seek Conflict
By Angela Cox, last updated November 9, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body
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Push Me, Pull Me: Why the Messy Middle of Change Matters Most
By Angela Cox, last updated June 18, 2025
You’ve had the insight. You know the pattern. But acting differently still feels like walking in shoes that don’t quite fit. That’s what I call Push Me, Pull Me. It’s the awkward, powerful, and often overlooked stage of change, the messy middle where transformation is happening, even when it feels like it isn’t. At Paseda360, we don’t skip this part.
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Why Deep Self-Awareness is the First Step to Real Change
By Angela Cox, last updated June 9, 2025
When my parents decided to redecorate my childhood bedroom, they made one crucial mistake. They underestimated the woodchip. If you’ve ever had the misfortune of trying to remove this stubborn, textured wallpaper, you’ll understand. It’s spiky, it clings for dear life, and it hides what’s underneath. Armed with a scraper and a steamer, they began the process with energy and
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Why the GROW Model Has Had Its Day – And What Needs to Replace It
By Angela Cox, last updated May 25, 2025
Coaching is evolving. And if it’s going to remain relevant, impactful, and ethical in today’s complex workplace landscape, we need to evolve with it. Over the past few months, I’ve spoken to countless organisations about how they’re embedding coaching into leadership. And I keep hearing the same thing: “We’re teaching our leaders the GROW model.” When I ask why, the
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