Diagnosed with ADHD at 50, Sam is a former global tech executive who has held C-suite and senior leadership roles across startups, scaleups and international tech organisations.
Following her diagnosis, she founded The ADHD Leader, with a mission to develop ADHD leaders and transform how organisations support the estimated 500 million people living with ADHD.
Sam now works as an executive coach, supporting senior leaders, visionaries and creatives to live and lead from their Inspiration Zone™. Blending the Paseda360 model, Polyvagal Theory, neuroscience and breathwork with extensive boardroom experience, her work operates at the level of identity, leadership and culture.
Recognised as Trailblazer of the Year 2026 and ADHD Coach of the Year at the National Coaching Awards, she is a keynote speaker and co-author of Enough Is Enough.
