Check out the latest knowledge sharing, thought leadership, and news from Paseda360 the Founders, team and other leading experts
The Courage to Give Clients What They Need
By Angela Cox, last updated September 10, 2023

In the world of coaching, there’s a fundamental principle that we must always keep in mind: our primary responsibility is to give our clients what they need, not necessarily what they want.

It’s an art that requires finesse, empathy, and, at times, the courage to say no when a client’s desires clash with their true needs.

This can be hard if you need clients of course, but will pay dividends.

Allow me to illustrate this principle with a recent experience I had during a discovery call.

The client in question had grand aspirations but found herself continually self-sabotaging her efforts, leading to stagnation rather than progress.

She had a busy job, and her goals were financial, health, fitness, and work related.

A lot of balls to juggle.

She expressed a desire for a coach to hold her accountable, even though the pursuit of these ambitious goals was causing her, by her own admission, immense stress.

In her mind, a coach with a whip-cracking approach seemed like the answer to her problems.

However, as experienced coaches, we understand that success in coaching isn’t about pushing clients relentlessly towards their goals, especially if those goals are misaligned with their true selves.

I chose a different path. I explained to her that, in order to break free from this cycle of self-sabotage, we needed to start at the very foundation.

We needed to delve deep into understanding the root causes of her self-sabotaging behavior.

We needed to ascertain whether the goals she had set for herself were genuinely aligned with her core values and desires.

And most importantly, we needed to find a way for her to integrate these aspirations into her life in a manner that was sustainable and fulfilling.

She resisted this approach. She didn’t want to explore the depths of her self-sabotage or question the authenticity of her goals. Instead, she insisted on a coach who would enforce accountability measures.

She wanted the short term gain.

Here’s where our duty as coaches comes into play. It would have been the easiest thing in the world to take her money and provide her with transactional coaching that merely scratched the surface.

I could have held her accountable in the way she wanted, but deep down, I knew that it wouldn’t serve her best interests. It would have perpetuated the cycle of self-sabotage and left her frustrated, stressed, and ultimately unfulfilled.

This is the point where we, as coaches, must be brave enough to say no.

It’s a difficult decision to make, especially when we are genuinely eager to help our clients. But our duty is not to cater to their immediate desires; it’s to guide them towards lasting transformation and success.

Sometimes, that means going back to the past, and building a strong foundation before moving forward.

In this particular case, I had to tell the client that I wasn’t the right coach for her. It was a decision based on the firm belief that my coaching philosophy and approach were not aligned with her immediate expectations.

I knew that what she needed was a different type of coaching, one that delved into self-discovery, personal alignment, and sustainable progress rather than immediate, high-pressure accountability but she wasn’t prepared to hear it.

As coaches, we must always remember that our role extends beyond providing what’s comfortable or convenient for our clients. We are catalysts for growth, transformation, and self-realisation. We must have the courage to challenge our clients, gently guiding them towards their true needs rather than merely fulfilling their wants.

So, my fellow coaches, let this serve as a reminder of the importance of being brave enough to say no when necessary, of having the wisdom to discern what our clients truly need, and of our unwavering commitment to their long-term success.

In conclusion, the path of a coach is not always a straightforward one, but it’s a path paved with integrity, empathy, and the determination to make a real difference in our clients’ lives.

Let’s continue to be brave, compassionate, and true to our coaching principles, even when it means saying no for the greater good.

The journey to becoming a certified coach with Paseda360
By Angela Cox, last updated November 25, 2023
If you’re a brand-new coach or indeed an existing one, you might be interested in our Advanced Practitioner in Transformational Coaching Programme. If so you might be wondering what happens when you train with us and what the route to becoming a certified coach entails. This article is designed to walk you through the process and exactly what you can
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The Coaching Spectrum Explained by Paseda360
By Angela Cox, last updated November 18, 2023
In the ever-evolving landscape of coaching, the traditional paradigms are shifting and at Paseda360 we are at the forefront, blazing a trail. Downey’s Coaching Spectrum has existed for more than 20 years and it describes how coaching can slide along a push/pull scale. In many ways, it’s a revolutionary framework, which challenges the notion of staying solely within the non-directive
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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated November 5, 2023
In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching. I’ve always been someone who likes
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Training or learning – what do you need?
By Angela Cox, last updated October 29, 2023
Reflecting on my 6-month-long learning experience with Paseda360 led me to write this article. Something about the setup and support gained on this course felt refreshingly different. Training When I have taken part in some training courses, I might be given a set of learning outcomes, a defined route to get there, and a person who is on a mission
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Showing up on organic social media is the key to long-term success
By Angela Cox, last updated October 22, 2023
If you are wincing at the thought of what that headline means for you, then think carefully. Visibility on social media really is a MUST for anyone who wants to build a sustainable, long-term coaching business. Showing up on social media doesn’t mean jumping on the latest gimmicks in an attempt to become the ‘next insta star’. It means creating
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