Check out the latest knowledge sharing, thought leadership, and news from Paseda360 the Founders, team and other leading experts
Embracing Authenticity: Redefining Professionalism in Coaching
By Angela Cox, last updated July 10, 2023

I have been having lots of discussions with coaches this month about what professionalism means in coaching.

As coaches, we have been conditioned to associate professionalism with a certain image – the corporate attire, the rigid formalities, and the need to maintain a sense of objectivity.

However, the landscape of coaching is evolving, and it’s time we reconsidered our traditional notions of what it means to be a professional coach. At Paseda360 we teach coaches to work the whole coaching spectrum and so a diffferent approach is required, which is still highly professional.

In the past, coaches were expected to adhere to a set of prescribed guidelines that often stifled their creativity and authenticity. This approach created a barrier between the coach and the client, hindering the development of a genuine and trusting relationship. But today, there is a growing realisation that professionalism doesn’t have to mean sacrificing our true selves and conforming to a rigid mold.

Instead, we are now witnessing a shift towards co-creation of value and authenticity in coaching. Clients are seeking coaches who can connect with them on a deeper level, understand their unique experiences, and provide guidance that aligns with their individual values and aspirations. This demands a departure from the impersonal and objective stance often associated with professionalism, and a move towards a more collaborative and empathetic approach.

I greet every new client with a hug, regardless of job role, background, gender or otherwise. It tells me how willing they are to connect and it’s a good indicator of the inner work we need to do. It’s authentically me and I have yet to be deemed unprofessional. 😊

Authenticity is a key component of effective coaching. When coaches embrace their true selves, they create a safe and non-judgmental space for their clients to explore their thoughts, emotions, and aspirations. By sharing our own stories, vulnerabilities, and personal insights, we establish a genuine connection that allows for deeper understanding and growth.

Clients are more likely to open up and trust a coach who is authentic and relatable, and this ultimately leads to more impactful coaching outcomes.
Professionalism, therefore, should no longer be confined to external appearances or rigid protocols. It should be redefined as the ability to create an environment of trust, empathy, and authenticity. Coaches should focus on developing their emotional intelligence, active listening skills, and the ability to be present and fully engaged with their clients. These qualities are far more valuable than a suit and tie or a predetermined set of coaching techniques.

Furthermore, as the coaching profession continues to grow and diversify, there is a need for coaches to embrace their unique backgrounds, perspectives, and expertise. The idea of professionalism should encompass the recognition and celebration of our individuality, rather than suppressing it. Clients come to us seeking guidance that is relevant to their specific contexts and challenges, and our ability to draw from our own experiences and knowledge adds tremendous value to the coaching process.

However, it is essential to strike a balance between authenticity and professionalism. While it is crucial to be true to ourselves, we must also maintain ethical standards and boundaries in our coaching relationships. It is essential to create a professional framework that respects client confidentiality, maintains appropriate boundaries, and upholds the highest standards of integrity. Authenticity should never be an excuse for unprofessional behavior or a lack of professionalism.

In addition to authenticity and ethical considerations, coaches must stay abreast of industry best practices and continue their professional development. Engaging in ongoing training, seeking supervision or mentorship, and staying connected to the coaching community are essential for maintaining professional growth and competence. As the coaching profession evolves, so should we, adapting and expanding our skills to meet the changing needs of our clients. We offer this in the Paseda360 Coach Club as we recognise how crucial it is.

In conclusion, the notion of professionalism in coaching is evolving, and it’s time we break free from the confines of outdated stereotypes. Authenticity, empathy, and the ability to co-create value with our clients are the new benchmarks of professionalism in coaching. By embracing our true selves and cultivating meaningful connections with our clients, we can foster an environment of trust and growth. Let us redefine professionalism as a celebration of our uniqueness and a commitment to ethical practice, as we continue to evolve and uplift the coaching profession for the benefit of all.

The journey to becoming a certified coach with Paseda360
By Angela Cox, last updated November 25, 2023
If you’re a brand-new coach or indeed an existing one, you might be interested in our Advanced Practitioner in Transformational Coaching Programme. If so you might be wondering what happens when you train with us and what the route to becoming a certified coach entails. This article is designed to walk you through the process and exactly what you can
Read more →
The Coaching Spectrum Explained by Paseda360
By Angela Cox, last updated November 18, 2023
In the ever-evolving landscape of coaching, the traditional paradigms are shifting and at Paseda360 we are at the forefront, blazing a trail. Downey’s Coaching Spectrum has existed for more than 20 years and it describes how coaching can slide along a push/pull scale. In many ways, it’s a revolutionary framework, which challenges the notion of staying solely within the non-directive
Read more →
The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated November 5, 2023
In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching. I’ve always been someone who likes
Read more →
Training or learning – what do you need?
By Angela Cox, last updated October 29, 2023
Reflecting on my 6-month-long learning experience with Paseda360 led me to write this article. Something about the setup and support gained on this course felt refreshingly different. Training When I have taken part in some training courses, I might be given a set of learning outcomes, a defined route to get there, and a person who is on a mission
Read more →
Showing up on organic social media is the key to long-term success
By Angela Cox, last updated October 22, 2023
If you are wincing at the thought of what that headline means for you, then think carefully. Visibility on social media really is a MUST for anyone who wants to build a sustainable, long-term coaching business. Showing up on social media doesn’t mean jumping on the latest gimmicks in an attempt to become the ‘next insta star’. It means creating
Read more →
Ready To Start Transforming Lives & Building A Sustainable Coaching Business?
Today’s high performers, business owners and executives want transformational change, and you can be the person to help them achieve it as a Paseda360 Practitioner
Our training programmes