Check out the latest knowledge sharing, thought leadership, and news from Paseda360 the Founders, team and other leading experts
Authenticity: The Foundation of High-Quality Coaching
By Angela Cox, last updated June 24, 2023

In the world of coaching, I believe there is a key element that separates the good from the great: authenticity.

The ability to be your true self as a coach is paramount in establishing a deep and meaningful connection with your clients. You cannot expect your clients to tap into their authentic selves if you, as their coach, are wearing a mask and responding in a manner you believe is expected of you.

And you may well be doing just that if you have been trained in the traditional way.

From the very first encounter with your clients, it is essential to greet them as your genuine self. Gone are the days of the stoic poker face; coaches are not robots. Instead, embrace the reality that coaching is a co-created relationship where both parties show up without masks.

If you are a hugger, hug.

I greet every single new client with a hug, whether they be a CEO in a large corporate, a Barrister or a Teacher, I hug.

Nobody has ever refused a hug and it’s a genuine exchange of intimacy that is so crucial to building trust.

Old hat polish and professionalism would have us shake hands and keep the distance, but honestly, this will keep the coaching relationship at a transactional level which won’t allow for deep transformational shift.

When you hide behind a façade, constantly calculating your every move, you are masking your true self and inhibiting the growth of a solid rapport with your clients. Coaches truly need to get over themselves in this regard, and stop second guessing everything.

The coaching journey is a collaborative one, where both coach and client embark on a path of self-discovery and transformation. By allowing yourself to be fully present in the moment, you can respond naturally and authentically to your clients’ needs. Authenticity breeds trust, and trust is the foundation upon which rock-solid relationships are built.

In a world filled with filters, personas and pretenders, the coaching space must remain an oasis of authenticity. Clients seek coaches who are genuine, relatable, and unafraid to show vulnerability. The coach who wears a mask and hides behind their pretender, may initially seem polished and professional, but it is the coach who embraces their true self that creates lasting impact and meaningful change.

When your clients share stories of shame or vulnerability, it is crucial to respond authentically. Resist the urge to deliver pre-packaged responses or advice. Instead, draw upon your own experiences and wisdom, allowing your genuine self to guide your words. By doing so, you validate your clients’ emotions and create a safe space for them to explore their deepest fears and insecurities.

Authentic coaching goes beyond words. It is reflected in your body language, tone of voice, and overall demeanor. When you truly embody your authentic self, your clients will sense it. They will feel seen, heard, and understood. Authenticity has a way of cutting through the noise and reaching the core of human connection.

It is worth noting that embracing authenticity does not mean you need to be flawless or have all the answers. In fact, vulnerability and humility are essential components of authenticity. When you show up as your genuine self, complete with imperfections and a willingness to learn, you create an environment where your clients feel comfortable doing the same.

Authenticity breeds courage. When your clients witness your authenticity, they are inspired to be authentic themselves. This creates a powerful dynamic that propels them forward on their personal journey. By shedding the masks that society often demands, they can tap into their true potential and live a life aligned with their values and aspirations.

As a coach, it is your responsibility to cultivate an atmosphere of authenticity. Encourage your clients to be their true selves, free from societal expectations and judgments. Embrace their uniqueness, celebrating the qualities that make them who they are. By doing so, you empower them to step into their own power and discover their innate strengths.

Embrace the power of being present and responding naturally. Your clients will appreciate your genuine approach, and the relationships you build will be unshakeable. Remember, authenticity is not just a hashtag; it is a way of life in the coaching realm.

The journey to becoming a certified coach with Paseda360
By Angela Cox, last updated November 25, 2023
If you’re a brand-new coach or indeed an existing one, you might be interested in our Advanced Practitioner in Transformational Coaching Programme. If so you might be wondering what happens when you train with us and what the route to becoming a certified coach entails. This article is designed to walk you through the process and exactly what you can
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The Coaching Spectrum Explained by Paseda360
By Angela Cox, last updated November 18, 2023
In the ever-evolving landscape of coaching, the traditional paradigms are shifting and at Paseda360 we are at the forefront, blazing a trail. Downey’s Coaching Spectrum has existed for more than 20 years and it describes how coaching can slide along a push/pull scale. In many ways, it’s a revolutionary framework, which challenges the notion of staying solely within the non-directive
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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated November 5, 2023
In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching. I’ve always been someone who likes
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Training or learning – what do you need?
By Angela Cox, last updated October 29, 2023
Reflecting on my 6-month-long learning experience with Paseda360 led me to write this article. Something about the setup and support gained on this course felt refreshingly different. Training When I have taken part in some training courses, I might be given a set of learning outcomes, a defined route to get there, and a person who is on a mission
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Showing up on organic social media is the key to long-term success
By Angela Cox, last updated October 22, 2023
If you are wincing at the thought of what that headline means for you, then think carefully. Visibility on social media really is a MUST for anyone who wants to build a sustainable, long-term coaching business. Showing up on social media doesn’t mean jumping on the latest gimmicks in an attempt to become the ‘next insta star’. It means creating
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