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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated February 12, 2024

In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching.

I’ve always been someone who likes to be in control, someone who finds it challenging to embrace vulnerability. It’s not surprising, given my personal history, which I shared in my first book, “Enough.” My life experiences have equipped me with a built-in threat detector, and a constant need to maintain control. However, my husband’s lighthearted comment served as a catalyst, pushing me to let go of control and trust that I was safe in his capable hands.

The second attempt at putting me in the recovery position was significantly smoother, underscoring the profound impact of letting go of control and embracing vulnerability.

In my work as a coach, I encounter numerous individuals who, much like me, are inclined to “put themselves in the recovery position.” They struggle to relinquish control and often present a facade, hiding behind a Pretender Mask. To create real value, I believe in transparency. I can’t sit in the non-directive space, as we’d merely dance around the issues. So, I choose to reveal my own vulnerabilities.

I acknowledge that I, too, grapple with trust, and vulnerability, and sometimes struggle to remove my Pretender Mask. When I share this with my clients, they often look at me with disbelief, questioning, “You’re a coach; surely you have it all together?” My response is a simple, “Nope, I’m human, and I’ve learned to manage it—albeit not always successfully.” This admission creates a common ground, and a shared connection, and opens the door to building trust and intimacy.

The beauty of this approach is that it allows the client to start relinquishing control and step onto a level playing field. This new style of coaching embraces vulnerability, trust, and the authenticity of both the coach and the client.

Traditional coaching, where the coach remains emotionally detached and uninvolved, had its place in a world where emotions and vulnerability were rarely discussed. However, today’s coaching is evolving. We must show people that they don’t need to put themselves in the recovery position, figuratively or literally. This is precisely what we strive to achieve at Paseda360 – to help our clients “Escape the Ordinary.”

In conclusion, the journey from the recovery position to embracing vulnerability and trust is a transformative one, both for individuals and the coaching industry. It’s a testament to the evolving nature of coaching, where authenticity and emotional openness pave the way for meaningful and impactful change.

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From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
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The 7 Patterns Almost Every New Coach Falls Into
By Angela Cox, last updated December 20, 2025
Many coaches begin their journey believing the first year will be logical and linear. They train.They qualify.They put themselves out there.Clients appear.Momentum builds. It is a comforting idea. It suggests that effort leads neatly to outcome, and that following the steps will produce predictable results. In practice, the early months of coaching rarely unfold this way. What shows up instead
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How Pretender Masks Show Up in Coaches (And Why It Matters More Than We Admit)
By Angela Cox, last updated December 10, 2025
Most coaches are remarkably self-aware when it comes to their clients. They listen for the story beneath the story, they track the nervous system, they hold the silence (or, in our case, the not silence), and they pride themselves on their ability to tune in with precision. Yet, ironically, it is in this same seat of apparent awareness that something
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From Corporate Leader to Transformational Coach | Liv’s Career Switch Story with Paseda360
By Angela Cox, last updated November 14, 2025
After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment. “I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.” Like many leaders, Liv
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Why Humans Seek Conflict
By Angela Cox, last updated November 9, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body
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