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Student Story: Meet Julia Burkin
By Angela Cox, last updated February 12, 2024

I am in a great position in that I was already qualified in recognised coaching methods when I went to see Angela Cox, Founder of Paseda360, for some personal coaching in 2018.

We started our conversation with outlining what we both needed – for me it was about being able to trust Angela to guide me through some pretty complex thinking strategies and coping mechanisms; for Angela it was an honesty statement around ‘I don’t know if coaching someone with coaching experience will work’ In that one sentence from her I decided she was the right coach for me.

Since those early days a lot has changed, I am running a more successful coaching practice, with my own lovely space from which to work. I left a toxic working environment and I unpicked many of my thinking and coping mechanisms.

I know what I took from my time with Angela was all about trust and authenticity, saying hard things to myself and accepting the push from her to go where it was needed, in a caring but no-nonsense manner.

I became much more authentic in my life, I am by no means the finished product – when do you ever stop learning things about yourself and the experiences you have each and every day.

Angela uncovered so much more about me, by holding me accountable and challenging the way I thought about myself.

We stayed in touch over the years, she had me walking on broken glass and even attending one
day events with hubby in tow! I have watched her develop and challenge the way people are
coached, read her books, seen how she wins the crowds over with her wise words and even win
lots of awards!

My reason for signing up for the Paseda360 advanced practitioner course was to be part of something that is disrupting the coaching strategies that have existed for so long, the rules that exist around non directional and directional work, with therapy v coaching, with the many coaches required in
different parts of the client’s life, just look at the list they can choose from, Transformational Life Coach, Personal Growth Coach, Business Coach, Performance Coach, Relationship Coach, Fitness Coach, there are lots of variations too.

What is totally refreshing is that Angela has created a model where you work with your client, as a trusted advisor, coaching them to become the best version of themselves in whatever it is they are doing. You become a Paseda360 Coach, all that your client will ever need.

When your client is equipped to find and maintain their authenticity, they can achieve all the things they decide to do.

This model allows you to identify what limiting beliefs and behaviours they have, get rid of the unhelpful ones, making room for much more helpful beliefs and behaviours.

The concept of having a ‘pretender’ who turns up in your life to get difficult things done, nearly always has a hidden cost to your health and important relationships, once a client realises this, they are keen to remove the pretender from their life… and engage with their true self, being able to live authentically in all aspects of their life without any hidden costs to their health and relationships.

I don’t need any more qualifications to coach my clients, I do need this totally refreshing approach that intrinsically looks and feels like me and how I coach to be recognised and approved by the ILM and ACCPH. I am looking forwards to undertaking the Master Practitioner course once I have successfully
completed this course. I believe I have found my coaching model and my clients will soon
be able to experience its amazing results.

Julia Burkin
ACCPH Fellow, GHR accredited, Master NLP
Practitioner, Life Coach and Hypnotherapist

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From Corporate Leadership to Liberating Transformation: Ann’s Paseda360 Coaching Journey
By Angela Cox, last updated December 20, 2025
Rediscovering Purpose After 25 Years in Executive Leadership After almost 25 years in executive leadership, Ann Vangoidsenhoven made one of the most courageous choices of her career, to close a chapter that no longer felt aligned with her values. Throughout her career, Ann had led global teams, rebuilt trust through mergers, and guided people through complex organisational change. She knew
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The 7 Patterns Almost Every New Coach Falls Into
By Angela Cox, last updated December 20, 2025
Many coaches begin their journey believing the first year will be logical and linear. They train.They qualify.They put themselves out there.Clients appear.Momentum builds. It is a comforting idea. It suggests that effort leads neatly to outcome, and that following the steps will produce predictable results. In practice, the early months of coaching rarely unfold this way. What shows up instead
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How Pretender Masks Show Up in Coaches (And Why It Matters More Than We Admit)
By Angela Cox, last updated December 10, 2025
Most coaches are remarkably self-aware when it comes to their clients. They listen for the story beneath the story, they track the nervous system, they hold the silence (or, in our case, the not silence), and they pride themselves on their ability to tune in with precision. Yet, ironically, it is in this same seat of apparent awareness that something
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From Corporate Leader to Transformational Coach | Liv’s Career Switch Story with Paseda360
By Angela Cox, last updated November 14, 2025
After 25 years in a senior corporate role, Liv Cropper knew it was time for something new.She’d achieved professional success — but beneath the surface, she was ready for a different kind of fulfilment. “I’d been at the same company for 25 years and had just made the decision to pivot my career to executive coaching.” Like many leaders, Liv
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Why Humans Seek Conflict
By Angela Cox, last updated November 9, 2025
We like to imagine that we are creatures who long for peace. Yet, if you study human behaviour closely, you’ll find that we are also creatures who seek conflict. It sits in our bones, not as a moral failing but as an evolutionary imprint. Conflict brings with it a strange kind of aliveness. It sharpens the senses, floods the body
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