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Student Story: Meet Julia Burkin
By Angela Cox, last updated February 12, 2024

I am in a great position in that I was already qualified in recognised coaching methods when I went to see Angela Cox, Founder of Paseda360, for some personal coaching in 2018.

We started our conversation with outlining what we both needed – for me it was about being able to trust Angela to guide me through some pretty complex thinking strategies and coping mechanisms; for Angela it was an honesty statement around ‘I don’t know if coaching someone with coaching experience will work’ In that one sentence from her I decided she was the right coach for me.

Since those early days a lot has changed, I am running a more successful coaching practice, with my own lovely space from which to work. I left a toxic working environment and I unpicked many of my thinking and coping mechanisms.

I know what I took from my time with Angela was all about trust and authenticity, saying hard things to myself and accepting the push from her to go where it was needed, in a caring but no-nonsense manner.

I became much more authentic in my life, I am by no means the finished product – when do you ever stop learning things about yourself and the experiences you have each and every day.

Angela uncovered so much more about me, by holding me accountable and challenging the way I thought about myself.

We stayed in touch over the years, she had me walking on broken glass and even attending one
day events with hubby in tow! I have watched her develop and challenge the way people are
coached, read her books, seen how she wins the crowds over with her wise words and even win
lots of awards!

My reason for signing up for the Paseda360 advanced practitioner course was to be part of something that is disrupting the coaching strategies that have existed for so long, the rules that exist around non directional and directional work, with therapy v coaching, with the many coaches required in
different parts of the client’s life, just look at the list they can choose from, Transformational Life Coach, Personal Growth Coach, Business Coach, Performance Coach, Relationship Coach, Fitness Coach, there are lots of variations too.

What is totally refreshing is that Angela has created a model where you work with your client, as a trusted advisor, coaching them to become the best version of themselves in whatever it is they are doing. You become a Paseda360 Coach, all that your client will ever need.

When your client is equipped to find and maintain their authenticity, they can achieve all the things they decide to do.

This model allows you to identify what limiting beliefs and behaviours they have, get rid of the unhelpful ones, making room for much more helpful beliefs and behaviours.

The concept of having a ‘pretender’ who turns up in your life to get difficult things done, nearly always has a hidden cost to your health and important relationships, once a client realises this, they are keen to remove the pretender from their life… and engage with their true self, being able to live authentically in all aspects of their life without any hidden costs to their health and relationships.

I don’t need any more qualifications to coach my clients, I do need this totally refreshing approach that intrinsically looks and feels like me and how I coach to be recognised and approved by the ILM and ACCPH. I am looking forwards to undertaking the Master Practitioner course once I have successfully
completed this course. I believe I have found my coaching model and my clients will soon
be able to experience its amazing results.

Julia Burkin
ACCPH Fellow, GHR accredited, Master NLP
Practitioner, Life Coach and Hypnotherapist

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Why Deep Self-Awareness is the First Step to Real Change
By Angela Cox, last updated June 9, 2025
When my parents decided to redecorate my childhood bedroom, they made one crucial mistake. They underestimated the woodchip. If you’ve ever had the misfortune of trying to remove this stubborn, textured wallpaper, you’ll understand. It’s spiky, it clings for dear life, and it hides what’s underneath. Armed with a scraper and a steamer, they began the process with energy and
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Why the GROW Model Has Had Its Day – And What Needs to Replace It
By Angela Cox, last updated May 25, 2025
Coaching is evolving. And if it’s going to remain relevant, impactful, and ethical in today’s complex workplace landscape, we need to evolve with it. Over the past few months, I’ve spoken to countless organisations about how they’re embedding coaching into leadership. And I keep hearing the same thing: “We’re teaching our leaders the GROW model.” When I ask why, the
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We’ve got to stop coaching people to be ‘professional’
By Angela Cox, last updated April 28, 2025
I’ve come to actively dislike the word professional.  Not because I lack professionalism; quite the opposite. But because of what the word has come to represent in so many workplaces, coaching rooms, and leadership development programmes.  When most people say “professional,” they mean polished. Controlled. A version of yourself that’s been edited to fit.  It conjures up images of suits and scripts. Of
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Make 2025 the Year You Step Into Coaching
By Angela Cox, last updated March 26, 2025
If 2024 left you feeling stuck in the same routine and wondering when you’ll finally make the change you’ve been dreaming about, let me tell you this: 2025 can be the year you flick the switch. Coaching isn’t just a career—it’s a calling. It’s the opportunity to step into a role where you guide, empower, and inspire others, all while
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Strategies for Overcoming People Pleasing Behaviours
By Angela Cox, last updated July 15, 2024
Discover effective strategies for overcoming people-pleasing behaviours using the Paseda360 Pretender Model. Learn how to set healthy boundaries.
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