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Why do Coaches need to continuously develop themselves?
By Angela Cox, last updated February 12, 2024

Did you know that you can become a coach without ANY qualifications, accreditations or certifications at all? 

At Paseda360 we find that a scary thought. There are thousands of coaches out there with very little idea of how to do the right thing for their clients. 

We feel that coaching is a profession that requires constant learning and professional development. It is not enough for coaches to simply rely on their existing knowledge and skills. To be effective, and to take the best care of their clients, coaches must continually update their knowledge, skills, and techniques to keep up with changes in the field, improve their performance, and provide better services to their clients. 

In this blog post, we will discuss the importance of continual learning and professional development for coaches.  

Continual Learning and Professional Development Keep Coaches Relevant

The coaching field is constantly evolving, with new trends, technologies, and best practices emerging all the time. Here at Paseda360 for example, we are bucking the trends and bringing coach training into this century by showing coaches how to work across the whole coaching spectrum.

Coaches who fail to keep up with the way the world is changing, and what clients need as a result, risk becoming irrelevant and obsolete. If you are non-directive, GROW model style coach, you’ll need to add more strings to your bow to serve clients and remain competitive in the market. 

Continual Learning and Professional Development Improve Coaching Skills

When you work with human-beings, every coaching session is different. You never quite know what you are going to face. Therefore, coaches need a wide range of skills to be effective and nimble. These skills include the obvious communication ability, deep listening, empathy and rapport building that are the staple requirements for any coach. And, moreover these days coaches need to be expert observers, have strong problem-solving and critical thinking skills, and be able to connect the challenges of today, with the events of the past. 

Continual learning and professional development provide coaches with opportunities to enhance these skills and develop new ones. For example, coaches can attend training sessions and workshops to learn new coaching techniques, practise in a safe environment, and hone their skills, before trying techniques with clients.

Continual Learning and Professional Development Build Credibility and Trust

Continual learning and professional development also help coaches build credibility and trust with clients. Clients want to work with coaches who are knowledgeable, experienced, and up-to-date with the latest trends and best practices in the field.  

Would you put your life in the hands of a coach with no formal training? Or one that hadn’t done any training since they were first certified ten-years ago? Probably not. 

By continually learning and developing their skills, coaches can demonstrate their commitment to their profession and their clients. This, in turn, helps build trust and credibility with clients, leading to better client relationships and more successful outcomes.

Continual Learning and Professional Development Foster Personal Growth and Fulfillment

Finally, continual learning and professional development help coaches grow and develop as individuals. Coaching is a profession that is deeply tied to personal growth and fulfillment. By continually learning and developing their skills, coaches can expand their knowledge and understanding of the world, develop new perspectives and insights, and become more self-aware. This can lead to personal growth and fulfillment, as well as a greater sense of purpose and meaning in life.

Coaches are not robots, so they also have layers of memories, thoughts, behaviours, and feelings that need to be tackled on an ongoing basis. Attending courses such as Paseda360’s Advanced Practitioner in Transformational Coaching offers the opportunity for the coach to work on themselves while they learn. 

In conclusion, continual learning and professional development are essential for coaches who want to remain relevant, effective, and successful in their profession.

Because we know this is super important, we have joined forces with Continuous Professional Development Certification Service. Alongside our Advanced Practitioner and Master Practitioner Coach Training, we’ll be opening Coach Club, a learning environment and support network for coaches to continue their development.

Within Coach Club, we will offer continuous development webinars, short courses, events, and online learning, which will be certified by CDP, providing CPD points.

Coach club will also offer coaching supervision, weekly clinics and business mentoring to help coaches grow across all aspects of their work. 

Coaches who prioritise continual learning and professional development are more likely to achieve their goals and help their clients achieve theirs.

Join the Coach Club wait list here to secure your first month free when we launch. 

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