Check out the latest knowledge sharing, thought leadership, and news from Paseda360 the Founders, team and other leading experts
Showing up on organic social media is the key to long-term success
By Angela Cox, last updated October 22, 2023

If you are wincing at the thought of what that headline means for you, then think carefully. Visibility on social media really is a MUST for anyone who wants to build a sustainable, long-term coaching business.

Showing up on social media doesn’t mean jumping on the latest gimmicks in an attempt to become the ‘next insta star’. It means creating content that helps you connect to people in an authentic way, building credibility, reliability, and intimacy.

Now I’m not saying that this approach is critical purely because it’s been the secret to my success.

No, no.

It’s a message that is coming out loud and clear from entrepreneurial experts across the board.

I recently attended a two-day conference for entrepreneurs. It was £1200 very well invested.

The core message coming from the stage was that for business owners, whether we be coaches or any type of business, the generation of ‘leads’ is key.

We need to attract leads to have discovery calls, which then convert into paying clients.

The premise of ‘build it and they will come’ is not a strategy for the discerning business owner.

We can rephrase that to ‘Add value regularly on social media and they will follow’ which is closer to the mark.

Showing up on social media with thoughtful, useful content is a core part of your working week.

It’s a must for the following reasons:

Authenticity: Organic content often feels more genuine and trustworthy to audiences, fostering stronger connections compared to paid ads, which can sometimes be perceived as promotional or intrusive. 

Rising Ad Costs: If paid advertising costs continue to increase, businesses and coaches may find organic reach to be a more cost-effective way to engage with their audience and promote their services.

Algorithm Changes: Social media platforms may shift their algorithms to prioritise organic content to enhance user experience and reduce the clutter of paid ads in users’ feeds.

Community Building: Building a dedicated and engaged community around a coach’s expertise can be more effectively achieved through organic social media efforts, as it encourages two-way communication and deeper relationships.

Now I know that some coaches detest the idea of showing up on social media but let me share WHY it’s not to be dismissed…

Personal Branding: Organic content allows coaches to showcase their expertise, personality, and unique approach, helping them establish a stronger personal brand that attracts loyal clients.

Long-term Growth: An organic social media strategy can provide sustainable growth as coaches cultivate a loyal following and foster word-of-mouth recommendations, leading to a more stable client base.

Cost-Efficiency: Compared to paid advertising, organic reach is often more budget-friendly for coaches, making it an accessible tool for marketing and client acquisition.

It’s your time to shine and establish yourself as the GO-TO coach for your audience. To believe that your potential clients need to see you.

If you need help with this, consider joining the P360 Coach Club. We can help you formulate your approach in our weekly coaching clinics.

The journey to becoming a certified coach with Paseda360
By Angela Cox, last updated November 25, 2023
If you’re a brand-new coach or indeed an existing one, you might be interested in our Advanced Practitioner in Transformational Coaching Programme. If so you might be wondering what happens when you train with us and what the route to becoming a certified coach entails. This article is designed to walk you through the process and exactly what you can
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The Coaching Spectrum Explained by Paseda360
By Angela Cox, last updated November 18, 2023
In the ever-evolving landscape of coaching, the traditional paradigms are shifting and at Paseda360 we are at the forefront, blazing a trail. Downey’s Coaching Spectrum has existed for more than 20 years and it describes how coaching can slide along a push/pull scale. In many ways, it’s a revolutionary framework, which challenges the notion of staying solely within the non-directive
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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated November 5, 2023
In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching. I’ve always been someone who likes
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Training or learning – what do you need?
By Angela Cox, last updated October 29, 2023
Reflecting on my 6-month-long learning experience with Paseda360 led me to write this article. Something about the setup and support gained on this course felt refreshingly different. Training When I have taken part in some training courses, I might be given a set of learning outcomes, a defined route to get there, and a person who is on a mission
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Helping Your Coaching Clients Shine at Work: The Power of Workplace Visibility
By Angela Cox, last updated October 15, 2023
In the world of coaching, you often encounter clients seeking to unlock their full potential and elevate their careers. One common challenge they face is the need to enhance their personal profile and become more visible at work. I’ve lost count of the number of clients who have told me they need to increase their profile. It seems to be
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