Check out the latest knowledge sharing, thought leadership, and news from Paseda360 the Founders, team and other leading experts
My 6th year as a business owner, here’s the 10 biggest realisations…
By Angela Cox, last updated September 4, 2023

As I kick off my 6th year as a business owner, here’s the 10 biggest realisations…

🌱I do not need to be led. I am the leader. I have what it takes to define the path, motivate myself, and to trust my decisions are right.

🌱The experimental mindset is critical. I can’t be wedded to an outcome, I can only be willing to experiment with approaches that are meant to deliver the outcome. If they do great, if they don’t, I have to try something new.

🌱I’m not ‘too expensive’. It’s a big objection I hear a lot. I believe in my ability to deliver value above to the cost. Nobody has ever said ‘you’re too expensive’ after a session.

🌱My clients and students are the most important people. If they need me at 10pm and I am awake, I will answer their message. Being available has been an important part of earning trust and it means clients stay long term.

🌱I attract the clients who are right for me. This is the reason that in 5 years of coaching, I have only had one client I didn’t connect with.

🌱I tell it like it is. Blending backbone with heart has been the key.

🌱If I have something to sell, like a retreat, or an course, I just sell it. I don’t dress it up, or go around the houses, I let people know it exists. I’m a business owner.

🌱I stay in my own lane. What I offer as a coach, and as a coach trainer is unique. I am the unique element. I believe in that, so don’t waste time looking over the fence.

🌱I temper my expectations. At the start of my journey I had expectations that I would put out a course and thousands of people would sign up (that’s what the business gurus have you believe). It meant I felt like I was failing. Now I set realistic targets based on the audience numbers I have.

🌱I work hard. I am prepared to work hard. And I make no apologies for working hard. It’s been a key ingredient.

🌱I outsource the £10 jobs, the £50 jobs, and any job that I don’t have the capability for. I also ask myself throughout the day if I am using my time wisely.

🌱I prioritise pace over perfection. Yes my stuff might be littered with mistakes. I might improve as we go. But I GET IT OUT THERE. And people who don’t like spelling errors are not my people.

🌱I break all the rules. Always have, always will. And therein lies the secret sauce!

🚀On 8th September, I am sharing my story on zoom. The day I handed in my notice on a whim, to building a business I love. If you would like to come along there’s a few spots left. Email for the link.

The journey to becoming a certified coach with Paseda360
By Angela Cox, last updated November 25, 2023
If you’re a brand-new coach or indeed an existing one, you might be interested in our Advanced Practitioner in Transformational Coaching Programme. If so you might be wondering what happens when you train with us and what the route to becoming a certified coach entails. This article is designed to walk you through the process and exactly what you can
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The Coaching Spectrum Explained by Paseda360
By Angela Cox, last updated November 18, 2023
In the ever-evolving landscape of coaching, the traditional paradigms are shifting and at Paseda360 we are at the forefront, blazing a trail. Downey’s Coaching Spectrum has existed for more than 20 years and it describes how coaching can slide along a push/pull scale. In many ways, it’s a revolutionary framework, which challenges the notion of staying solely within the non-directive
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The Power of Vulnerability in Coaching: Embracing a New Approach
By Angela Cox, last updated November 5, 2023
In a light-hearted moment during CPR training with my husband a few weeks ago, he jokingly remarked, “You’re the only casualty to put yourself in the recovery position.” Little did I know that this playful comment would spark profound introspection, not only about my own tendencies but also about the evolving nature of coaching. I’ve always been someone who likes
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Training or learning – what do you need?
By Angela Cox, last updated October 29, 2023
Reflecting on my 6-month-long learning experience with Paseda360 led me to write this article. Something about the setup and support gained on this course felt refreshingly different. Training When I have taken part in some training courses, I might be given a set of learning outcomes, a defined route to get there, and a person who is on a mission
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Showing up on organic social media is the key to long-term success
By Angela Cox, last updated October 22, 2023
If you are wincing at the thought of what that headline means for you, then think carefully. Visibility on social media really is a MUST for anyone who wants to build a sustainable, long-term coaching business. Showing up on social media doesn’t mean jumping on the latest gimmicks in an attempt to become the ‘next insta star’. It means creating
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